Netease Sports reported on October 18:
According to US media reports, it is an indisputable fact that NBA ratings have declined. Under this circumstance, the 2019-20 season NBA has set a new record in digital media. This season, the number of NBA video views on digital media platforms has increased by 17% compared to the 2018-19 season, reaching 20 billion.
According to statistics, during the NBA Finals, the total video views of NBA games on media digital platforms reached 1 billion times. In this year's NBA Finals, the Los Angeles Lakers defeated the Miami Heat 4-2 and won the 17th NBA championship in team history. Superstar LeBron James won his fourth championship in his career and was elected as FMVP without any suspense.
LeBron led the Lakers to the championship, but did not achieve satisfactory ratings. According to data from a media research company, NBA TV ratings have hit a record low. Only 5.7 million spectators watched Game 5 of the Finals, and Game 6 of the Finals attracted only 6.028 million spectators. Compared with the past finals, this is really a trivial figure.
In contrast, in the 1998 Finals, Michael Jordan led the Chicago Bulls to the championship, attracting 30.6 million spectators. Last season, the Toronto Raptors ruined the Golden State Warriors' three consecutive championship dreams. The sixth game of the finals also attracted as many as 18.34 million viewers.
Some analysts believe that this season's NBA ratings have been affected by the new crown epidemic and racial issues. Some critics believe that the league’s open support for the black affirmative movement has hurt some white fans, which has led to a sharp drop in ratings. The Lone Ranger owner Cuban believes that the NBA has insufficient publicity and failed to create an attractive storyline.
In fact, this is also closely related to people's habit of watching NBA games. Nowadays, the younger generation of fans are more accustomed to watching live games on the Internet instead of watching the games on the TV. Therefore, the TV ratings of NBA games will inevitably decline, while the number of views of digital media has increased significantly.